“We often look at vintage cars that have stayed true to their design for generations like Porsche and think, ‘Wow, what a timeless design, they haven’t changed much.’ You don’t see Apple adding unnecessary components to their products for a flash factor. Designers live and breathe aesthetics so why not use a beautifully and carefully designed platform for your work? “Aside from quicker image rendering with Mac OS, I think designers often look to using Mac hardware due to their attention to detailed product design. What I like about using a mac is that I can forget about the computer and just focus on design.”Īram Stamboulian, Creative Director, Espress Labs Eighteen years have gone by and now every time I need to use a PC I cringe. I had to buy a Mac for Dummies book because I didn’t even know how to save a file. “After moving to Canada and getting my first job as a designer, I was forced into working with a Mac. It was an involved process, but I was proud of being a PC user I always thought Mac users were fanatic snobs. To be able to do work with this machine I had to constantly defragment the hard drive, backup files onto floppy disks and run antivirus. “I stared my career as a designer in Uruguay with a $200 crappy PC, 4 megs of ram, 50 megs of hard drive and a video card with 256 colors. Curious what drives this deep desire and devotion with visual creatives, we asked creative directors in Canada, the US and Europe: Why do designers use Macs?Īlex Beim, Founder & Creative Director, Tangible Interaction In fact, the conviction is so profound, it compelled our copywriters to switch entirely to Macs in 2008. It seems almost all designers who partner with our web copywriting firm have made a solemn declaration to Apple products.
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